Purifiers, Explained
Air purifiers are wrapped in jargon — MERV, HEPA, CADR, ACH. These short videos cut through it: how a purifier actually cleans a room, what the numbers on the box really mean, and why the air indoors is dirtier than you think. No fluff, about a minute each — a new episode every Sunday.
How an air purifier actually cleans a room
Where does the dirty air even go? Watch the whole room's air get pulled in, a MERV-13 filter trap ~93% of the particles, and clean air cycle back out — several times an hour. In about 40 seconds.
Shop the Luggable →The series: Clean Air, Explained
A short, plain-English series on how clean air actually works — a new episode every Sunday. Watch them in order and you’ll read any air-purifier box like a pro.
How an air purifier actually cleans a room
Where does the dirty air even go? The fans pull the whole room’s air in, a MERV-13 filter traps ~93% of the particles, and clean air cycles back out — several times an hour.
▶ Now live — watch aboveThe invisible storm in your living room
A laser reveals the particle storm floating in a “clean” room — pollen, dust, PM2.5, smoke — then watch a MERV-13 purifier clear it in real time.
Next SundayOne candle → hazardous
A PM2.5 meter next to one candle hits “hazardous” — worse than city smog. Cooking, hairspray and toast do it too. Here’s the simple fix.
Coming soonThe HEPA scam
“99.97%” sounds unbeatable — but HEPA is dense, loud and slow, so people turn it off. What actually cleans a room is airflow. The MERV-13 truth.
Coming soonCheap to buy is easy — cheap to own is the point. The Luggable is built to run for years on standard, off-the-shelf MERV-13 filters and about £2 of electricity a year. No proprietary cartridges, no subscriptions, nothing sealed shut — so the longer you keep it, the further ahead you are of any machine on the market.
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