Purifiers, Explained

Air purifiers are wrapped in jargon — MERV, HEPA, CADR, ACH. These short videos cut through it: how a purifier actually cleans a room, what the numbers on the box really mean, and why the air indoors is dirtier than you think. No fluff, about a minute each.

The series: Clean Air, Explained

A short, plain-English series on how clean air actually works — new episodes dropping weekly. Watch them in order and you’ll read any air-purifier box like a pro.

1

How an air purifier actually cleans a room

Where does the dirty air even go? The fans pull the whole room’s air in, a MERV-13 filter traps ~93% of the particles, and clean air cycles back out — several times an hour.

New · dropping this week
2

MERV vs HEPA vs CADR, decoded

The three words on every box, finally explained — how fine the filter is, how loud the standard gets, and the one number that actually decides how fast your room gets clean.

New · dropping this week
3

Your indoor air is 5× dirtier than the street

Cooking, sprays, damp, dust and closed windows all build up indoors — and you breathe ~90% of your air at home. Here’s what it does to you, and the simple fix.

New · dropping this week

Want the full engineering deep-dive behind the videos? Read Luggable Secrets — not just a box with fans.

See it in your own room
Hospital-grade MERV-13 · under 35 dB · ~£2/yr to run. Free UK & EU delivery, VAT included.
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